In every kind of business, getting connected to stronger stakeholders helps in growing your brand. If you are running an online brand and you want it to progress, link building is one process which you should execute regularly. It should be an ongoing activity because quality links enhance the credibility of a website. The more quality links point towards your website, the more people would be satisfied and convinced about your product. Reliability is an important parameter for any brand to grow. In addition to that, link building is an amazing way to enhance reliability. To increase your organic search traffic through new backlinks, you can use prepostseo tools to rank higher in search engine results.
Need for link building for enhancing credibility
Would you punch in your financial details for buying something from a new website? Most people would give no for an answer because the website is new and submitting financial details would be a risk. A flip side is that new websites are not credible and it is hard for people to build trust.
- When a new website is launched, it has to go through a phase where it has to build trust. This means that the brand has to make efforts to get recognized and make a name. The task of building credibility becomes a lot easier when few well known links start pointing towards the website. This is basically a confirmation that the website is trustworthy and users can count on it to make online purchases or simply gather information.
- For a website that does not have quality links, it becomes quite hard to build reputation and develop a clientele. Customers believe in selecting websites with experience and already built reputation as they do not want to experience with new options. Having quality links makes it easier for customers to trust a new website. It is a good option to speed up growth.
Link Building affects SEO ranking
Websites with better SEO rankings get more traffic because a higher number of people click them. However, websites do not get high or low SEO ranks in a random manner. Several factors are considered before a website is ranked. One of them is the number of quality links a website has.
- Google has a proper system to rank a website. One of the important factors considered is the number of links a website has. This does not mean that simply having a large number of links is good enough. The standard and worth of each of these links matters. There is no point in connecting with a website that does not have a good reputation.
- At times, website owners fail to determine the reason for a low SEO rank. Not having a good number of quality links is also a key reason. According to Google standards, websites with quality links are obviously better than the ones which lack in this area. If you have launched a new website, you should focus on establishing links with high standard domains. This practice would help your website in getting more organic searches and acquire a high position in the SEO rank list. In a nutshell, you would be able to earn more online sales through quality link building.
Guest posting and link building process
Quality content is a requirement for the most established websites as well. Through a quality guest blog submission, you cannot only add quality content to another website but also promote your website. For this purpose, you need to locate a quality website which allows guest post submissions. Once you have accomplished this task, check the requirements which the website has. Every website has a different set of requirements for guest blogging. It is always good to go through these requirements instead of adopting a hasty approach with the content writing stage. Guest blogs written in haste usually do not abide by the regulations of the website. This simply results in the post being rejected. Once your post has been rejected, it would be hard to get another chance at it.
Here are the steps which can help you with a quality blog submission without any inconvenience.
- As it is mentioned above, do take your time while looking at guest blog regulations of the website you are connecting with. For instance, some websites have regulations in terms of word count. If your post goes beyond a particular word limit, it would be rejected. Thus, make sure that the word count is below the permissible range. Similarly, some websites permitting guest blog submissions do not permit long sentences so the content formatting should be adjusted accordingly. Make sure that you have gone through the regulations of guest blog submission before you actually work on the writing stage.
- It is a simple fact that guest blogs need to be of the highest standard. Unfortunately, this does not happen in most cases. People who work on guest blogs aim mainly at promoting the services they offer. Blogs are not written with this approach. Submitting your company name and link in the post is not banned but a guest blog is not a sales copy by any means. Instead, your area of focus should be to engage the reader. Get his interest developed so that he spends time on reading what you have written. Only if he is convinced about the usability of the blog, he would take out the time to visit your website.
Filtering websites for link building
Does linking with any website in a random manner prove to be helpful? This is certainly not the case. Only connecting with the best and most business oriented websites would work well for you. Focusing on the key points below would help on a major scale.
- What kind of traffic does the website have? Through guest blog submissions, it becomes easy to get traffic on a new website. However, you cannot expect a website with less traffic to build the reputation of your brand. Hence, when you are filtering websites for link building, check the regular traffic count which the website has. By using Google Analytics, you can check the traffic on each page of a website. For link building, it is necessary to connect with a website that has more traffic than you.
- Today, it is very easy to check the online reputation of a website. You can go through the comments that have been given by users. If you figure out that most people have posted negative comments, it simply means that you should opt for a better option for link building purposes.
- What is the SEO rank and DA of the website you are connecting with? The purpose of link building is to connect with a reputed domain so that your own link can excel. This can obviously not happen if you are connecting with a website with a negative reputation. A website with a low SEO rank is obviously not a credible option for link building. Thus, when you are selecting a website for link building, check the SEO rank. You should only select domains ranked on the first page of Google results.
- Domain Authority, an important metric by Moz is a good metric to measure website credibility. Websites with a score lower than 20 are rated as inexperienced. Hence, checking the DA score is an important aspect. Do not connect with websites that have a low DA Score. This is because these websites would not improve your SEO rank or credibility in any manner.
Summing it up
The level of competition between different websites is increasing with the passage of each day. Websites that have quality links get an upper hand on the ones that don’t. New websites in particular need high standard links to get more traffic and improve their SEO rank. However, you need to be absolutely sure about the websites you are connecting. They should ideally be ranked on the first page of SEO results. Other than that, they should have a high percentage of positive user reviews.
- It is important to select productive methods for link building purposes. Guest blog submission is one of the finest methods you can look at. However, the content quality should be highly impressive if you want the blog to make an impact and not get rejected right away.
- The content of the blog should be original. Plagiarized content can get your brand reputation ruined but also make it hard to establish a link building relation. Thus, you need to be sure that the content is original and has been proofread properly before being published. Grammatical mistakes can create a bad impression in front of the customer.
- Link building is a productive way to gain growth and strengthen progress for any online brand. However, the right set of practices has to be followed in this relation. For instance, check the reputation of the website you are linking with. Does it have a good count of visitors? Is it an established website in terms of online sales? These are some of the many questions which should be in your mind. Establishing a link with a website that is not established does not pay off.
