Do you have a business website? You could combine it with social media to market your brand more efficiently. While having a website is highly recommended, a social media portfolio could help boost growth even more significantly and in a short time. It could even positively affect your website more than any efforts to improve your site could. Having both and ensuring optimum operation on either front could be the recipe for success.
How can you improve your website?
If you already have a web platform, you are ahead of most brands. Even though many businesses are going online, the number of those with a functional website that suits their goals is limited. Many brand owners will consider merely setting up their site as all the efforts required to facilitate growth. However, you need to ensure your platform is optimized in both its function and appearance to stand a chance to benefit from its use. So, how can you optimize your website?
Website optimization is the most popular feature that website owners consider when improving their site. This is designed to improve user experience, which is tied to rankings that could affect visibility. You can improve your website's appearance and operation to boost user experience. The key steps in website optimization include changing your website's appearance in favor of a more lightweight layout, reducing the page size and improving the page load times. You can also positively influence user experience by optimizing to meet search engine expectations, such as by using keywords and a sitemap, and creating an interactive platform that allows for user contribution. These aspects of website optimization will improve the appearance and function of your website.
Why do you need to set up on social media?
While a website could help you increase brand awareness and visibility, it is thoroughly limited in its ability to enable personal selling. You cannot interact with clients on your website as you could on social media. Optimizing for speed may also be more popular than you think, which means you could experience a hard time getting internet users to visit your site.
Social media is also more popular than websites for brands which may consider advertising their platforms, since it offers unique and efficient marketing strategies that can seamlessly combine with other content without making your brand come off as excessively focused on selling products and services. It can be difficult to achieve the same level of autonomy for both aspects on your website, with visitors being more likely to be put off by the aggressive marketing strategies featured on your website.
Social media is also free to join and use. You only need to set up your account and could be ready to engage in efforts to market and grow your brand. With the right activity on social media, you could even positively impact your website.
How can you use social media and your website to market your brand?
The benefits of both social media and a website for your brand are too great to miss out on. If you engage in the right activity on these platforms, you could drive up traffic and visibility, as well as other performance metrics such as sales. Combining the use of a website and social media could help raise your profile quickly and with minimal expenses. For instance, you can get Instagram auto video views free to increase your ability to attract more views.
Sharing diverse content on both platforms
Website owners regularly diversify their content to keep visitors to their pages interested, which increases the number of hits and amount of traffic. Having diverse content is an ideal strategy on social media as well. You can leverage visual content to increase the appeal to your brand. Audiovisual posts, featuring entertaining or informative imagery and appealing sound could attract up to 80% of people who view your posts, allowing you to increase your brand awareness level. If you combine this strategy for both platforms, you could be able to attract and build a following quickly. It could have massive benefits to your brand.
Sharing your identity
You should provide some information about your brand to increase the personal appeal on both platforms. You could combine the use of either avenue by going into detail about your brand on your website, but only offer a link to the content on your social media accounts. It is important that you provide sufficient and viable contact information, which will provide users multiple customer service access points. Users will be more likely to trust and engage in transactions with brands that offer enough information and access to themselves. You may even include a geo-locator to increase your appeal. If you are interested in targeting local customers, this may be a great strategic tool to increase sales and revenues.
Leveraging brand partnerships
You should consider linking other brands in your content and engaging with them both on social media and on your website. You could be able to improve your ability to build partnerships and increase your potential client base by teaming up with these brands. While your website is ideal for linked content, your social media activity will depend with the platform of use.
Using the call to action
A call to action button encourages users to engage in certain types of activity that could be used to drive up specific performance metrics. For instance, you can use a call to action button to target increased user engagement through a high number of shares, likes and website hits by asking your followers to engage in a specific type of action. It is very appealing to brands because it is very effective and requires no operational expenses, and it could help boost brand awareness.
Engaging all your responses
You should make sure to maintain timely and professional responses to your followers on both your social media platforms and website. This will help to build interaction and drive up engagement levels. The feedback provided by your followers could even be used to advance your brand.
