Whether you are attempting to grow your brand into a better and bigger version or attempting to stay up-to-date on influencer marketing trends, you have come to the right place. Let's begin!
1) Create an improved bio
Your bio is similar to when you meet someone for the first time. It's that all important first impression, so get it right! Keep it simple and fresh, but also be sure that it really reflects your brand and is unique. Your bio can be used to showcase, a blog post, a new video, your website, or to get entice people to follow you.
2) It is very important to have a blog or website
A great way of getting increased views on your website or blog is actually having one. It will give you a place to put a link to your Instagram bio. Since Instagram is one of the leading social media platforms that let you put a clickable link to your bio, you want to have a website or blog that people can be direct you to. This is a great way to demonstrate that your brand is professional and successful.
3) Capitalize on the business tools that Instagram provides
Similar to the way that Twitter marketing works, recently Instagram devise a way to turn Instagram profiles into business profiles. This is an excellent way to determine when followers interact the most and what they like.
You can also add your business address, email address, and phone number. You will have more tools available that you can give you to your employees to use, to make the process more straightforward and easier.
4) Make sure profile photo is professional
You might be tempted to change your profile photo every month. However, it is best to stick with your company logo or something else that is memorable. Your profile photo is one of the first things that people will see, so be sure it is clear and something people will either be curious about or instantly know what it is.
5) Have specific Instagram goals
Having overall business goals is great. However, you also should have a few specific Instagram goals since it is its own platform. Instagram is quite different compared to the other social media platforms out there so it is up to you to determine what is best on this platform for your brand.
6) Get artistic
A great way to make a big impact on Instagram is focusing on the colors that are used on your page. Sticking with a theme is a great thing to do to help make a memorable impact on people who see your profile.
7) Stay consistent
People are a lot more attracted to influencers and brands that are consistent about their posting. Stick with a set schedule when you post. That way people will know when they can expect your posts to go live. They can be prepared for when you will be releasing new content and as a result, you get more engagement. Boost your account, buy 1000 Instagram likes to get you started.
If your schedule is more haphazard, people will notice that and move on to other brands for higher quality content.
Also, be consistent about the things you post, not just when you post. Your content should reflect your brand at all times.
8) Improve your captions
The captions on your posts are just as important as the images. You need to be able to hook your audience so that they will want to go where you point them or read more. When marketing a new blog post with a caption, you need to ensure that you write a cliff-hanging and interesting sentence so they will be convinced to want to check you out.
9) Revisit your successful posts
When you aren't sure what type of content to create, one of the best ways to find inspiration is to look back at your very own posts. Find some of the most popular posts and try to bring that energy back in your new posts.
10) Engage with your community
If somebody engages with your content, take full advantage of this. Reply to their comment and visit their Instagram page. Interact with them and make an impression. They will remember you for longer that way.
