The superior perfume is always a fashionable favorite. Nowadays, it is more than just olfactory marketing but another selling point, the perfect combination of bottle design and the perfume itself. The truth is visual and olfactory enjoyment are equally important in the perfume world. You fall in love with perfume at first sight, most of the time, is because of the elaborately designed perfume bottle.
Beyond any doubts, the design of the packaging plays a vital role in the perfumes’ performance, target market, and marketing. Even the cutting-edge perfume companies work with top packaging designers and qualified perfume packaging suppliers. An example in this case is Abely, who can provide a one-stop service from design to manufacture with experienced designers.
It is essential to pay attention to the design of perfume bottles as the charm of perfume can evidently show from the appearance of its perfume bottle. In this article, you are about to learn the four main aspects of the design of perfume bottles.
1. Suitable for the characteristics of commodities
Practicality is always the first consideration in the design of the container. It is the best that the structure and shape of the container are in line with the natural properties of the product.
For example, due to perfumes are highly volatile, most of the perfume bottles are designed in small mouthpieces (regular size FEA 15mm), making the scent last longer.
2. Cater to the occasion
The using occasion of the perfume also needs to take into account when designing the packaging of the perfume bottle. Perfume bottles have different characteristics in different usage scenarios. In the design stage, if the unique features of perfume bottles are given according to the characteristics of the scene, they will better enter the target market.
For a perfume that is suitable for everyday use, people tend to bring along and spray at any time. Considered the convenience and its fashionable nature, a perfume package should be not only in moderate capacity (regular volume 30ml – 100ml) but also in a delicate design.
3. Hints and guidance for operation
Right packaging containers, in addition to the realization of essential functions, also need a clear indication of functional design. Since different packaging container has a clear different structure, visual language is natural to present through the changes and contrast of structure, shape, color, and texture. If creating high popularity, some accessories also can be designed to clearly convey the operation mode of packaging.
For example, a hint and guide of the sprayer of a perfume container need to be offered to make consumers figure out how to use it easily for the first time. Some information, such as a perfume bottle with a crimp pump is disposable while that with a screw pump is reusable, should provide, too.
4. Aesthetic considerations
The 3 factors mentioned above are functional aspects that must be considered. However, the aesthetic issue, in today's market, seems even surpasses other modeling factors so far. Perfume containers are not only a kind of packaging but an art.
Anyway, the innovative exterior design is playing an increasingly important role in the establishment and promotion of the perfume brand image. Considerations, such as environmental protection, color, humanities, history, culture, and so forth, also exert an influence on the exterior design of perfume containers.
People's pursuit of fashion and innovation is reflected in all aspects of life, especially in perfume packaging. Thus, the exterior design of a perfume based on fashion and innovation will make it enchanting.
Moreover, functionality and convenience of production are what designers need to care too for the reason that, apart from the visual attraction, packaging still has the characteristics of easy identification, use, grasping, and preservation.
Being here, I believe you have an impulse to design your own perfume bottle. Come to Abely Packaging (www.abelyperfume.com), the leading company of perfume packaging in China, has an in-house design team, supports customers with comprehensive advice. The knowledge of the current market and the demand that the terminal clients want are included. From the brief to the proposals in 3D rendering, they advise the best solutions to meet customer’s expectations.
