When it comes to running a successful restaurant, you know that customers want the whole experience. It is no longer about serving delicious and quality food; this is something that is expected. It is also about creating a wonderful and exciting environment for your customers where there is the wow factor from start to finish.
Your restaurant has to make a good impression from the moment a customer walks in the door. The first thing they are going to receive is a menu. So, this is where your restaurant has to excel. It is all about having a quality design that reflects your brand. One way you can do this is by using a print finishing service. Let’s find out what this is and how it can help your restaurant menus stand out.
What is a Print Finishing Service?
So, what is a print finishing service? Well, this is all about adding the finishing touches to your materials. In particular, print finishing services are perfect for giving your menu the ‘wow factor’ and ensuring that customers love what they are holding. There are a lot of professional print companies that offer print fishing services. For example, you can check out what IPW1 offers at https://www.ipw1.co.uk/print-finishing. There is a range of choices for restaurant menus, including painting, lamination, gilding, foiling, edging, silken cords and reinforced eyelets. All you have to do is get in contact with the team and they are going to advise you on what their print finishing service can do for your restaurant.
Make Your Design Eye-Catching with Gilding
When it comes to a restaurant menu, a lot of designs can be boring. Think about it; you are simply listing food, drinks and their prices. But, this does not mean you have to let your restaurant menus be the same way. There are a lot of ways you can jazz up the traditional menu and make it your own. Being unique and having some fun with your menus can transfer to your customers and they can be excited about what they are ordering.
For example, consider gilding. This is a cool finish that involves applying foil to the edge of your menus. This is something that is a small detail but it can make a huge impact. These subtle design techniques can be just what your menus need so they enjoy a modern and unique style.
Create a Desirable Texture with Varnish
Let’s not forget that restaurant menus are something that a customer is physically handling. You want them to feel good in your hand and allow someone to enjoy the texture they have. For instance, you do not want the pages of your menu to feel rough, create friction or even have a tacky feeling to them. This is not going to reflect well on your restaurant and it can start off a customer’s experience on a bad foot.
So, this is where varnish is going to come in. This is a finish that adds a liquid coating to the menu. It means that your menu can have a distinctive shine, as well as a smooth and nice-to-touch texture. What’s more, it is lightweight and easy to handle. You can create a menu that feels good in your hand and this can allow a customer to feel good and want to continue to order food from you. What’s more, the good thing about varnish is that it can seal and preserve your menus, which makes them look new for longer.
Go for Hygiene with Lamination
A lot of restaurants are choosing to invest in laminated finishes for their menus. There are a few reasons for this. For example, lamination is a great way to add texture to your menus. They are soft and smooth to handle, which can give a good impression to customers. In particular, gloss lamination provides a nice shine while matte can be ideal for creating a sophisticated style.
But, one of the best reasons to choose lamination as a printing finish is because it promotes hygiene. Laminated pages are a lot easier to clean and it provides a less porous surface for dirt. After what has been happening in the world the last few years, people care more about hygiene and cleanliness. This is particularly true when they are handling menus and touching something that other people have been too. Lamination allows for long-lasting and clean menus in a food environment. This is something that customers like.
Look Brand New with Reinforced Eyelets
The chances are, if you are redesigning your restaurant menus, you are going to want them to last for a while. Of course, this means choosing durable and long-lasting materials. But, there are finishes you can use that can add to the design, as well as promote longevity. For example, you can use reinforced eyelets. These are perfect for menus that have a lot of pages and they can add a quality finish to complete the design.
