A fashion-forward Instagram marketing stratagem could help in driving traffic, making sales, and attracting a host of loyal customers and followers. However, Instagram is all about establishing your reputation as a trendsetter. An Instagram stratagem for a fashion brand should capture the attention of its target audience and initiate a conversation by sharing their experiences and even selling their brand lifestyle. Instagram is the most suitable social media platform for promoting fashion brands. This is a visual platform just right for showcasing a fashion brand’s latest lines and giving opportunities to savvy clients to purchase with a click.
As per https://later.com, Instagram being a highly-visual social media platform it is pretty obvious for it to be the perfect destination for inspiring new fashion and style trends and promoting a lifestyle way beyond the rack.
We understand that Instagram’s visual nature would automatically make Instagram a digital catwalk and the most popular destination for mobile users to buy fresh new styles from some of their hot favorite fashion and lifestyle labels. Here are some important promotion and marketing tips for fashion brands on Instagram.
Make the Most of UGC
You must leverage the power and versatility of User-Generated-Content. This is an era of selfies and around 69 percent of adults claim that they are in the habit of uploading selfies on social media platforms. Most people go crazy at the thought of sharing their pictures in lovely outfits that imply that most clothing brands usually have easy access to massive UGC that they could use to promote their brand on Instagram to their precise target audience and even reward clients for self-identifying. You may obtain Instagram likes free trial from reputed digital marketing services while choosing the right software.
User-Generated Content is not only an opportunity to celebrate consumer-driven snaps; it is also known to drastically boost overall conversions.
Try the Influencer Magic
One step above User-Generated-Content is supposed to be the domain of influencers. Nowadays fashion brands bring these fashion trendsetters and celebrities on board for sharing their latest creations. The strategy works best because the fresh new clothing brand would automatically have access to a relevant and already-established audience thus helping to boost their online presence and exposure in the world of fashion.
Get Inspired By Other Stalwarts in the Industry
The best way to gain recognition is to follow the footsteps of the fashion gurus or some other already established companies. You could check out some smart ideas from them. Whenever you are experiencing an inspirational block, you should take the liberty to steal some nice ideas. There are numerous phenomenal brands on Instagram and so you could get endless inspiration from them.
Showcase Amazing Experiences Associated To Your Brand
You must demonstrate how the world is perceived by your company and make it sensible and meaningful to everyone. You could initiate a hashtag campaign and you could consider posting pictures that are captured by your followers and fans. A stunning picture of sunset could prove to be fabulous for Instagram marketing.
A Glimpse Backstage
Loyal brand enthusiasts love to feel involved when they get to see what goes on behind the scenes. By pulling off the fancy veneer associated with traditional brand marketing and inviting them into your home, you allow them to relate with you, feel like they are a part of your process, and know exactly what you do to bring the service or product that they want to like. This is fantastic for community-building.
Bring Out Your Personality
Social media is a platform for storytelling. Any brand that could play a tune that resonates with its audience is one that wins out in the long run. As such, a disjointed set of photos that do no more than add clutter to someone’s feed is no good. Instead, if you can craft a narrative that builds your brand identity as an organic personality, learning, growing, and revealing itself with time, you will find more people willing to let you in. Develop a definitive voice, a vibe that is instantly recognizable and infinitely desirable.
Interact With Your Instagram Followers
A crucial step while promoting your clothing brand is to effectively interact with all your followers and fans who wish to follow you. If you have started to post follow-worthy content, it is important for you to first of all, initiate some sort of an active interaction such as commenting, liking, and even following others. You could choose to interact with your followers. It could be great fun.
Product Tagging Is the Key
Instagram is gradually becoming shoppable with the amazing ability to tag products. You could consider tagging as products that come on newsfeed. You could be tagging a maximum of five products. If the customers are happy to see the products online it would be a good idea to click the tag. They would be taken to a whole new landing page where everyone could buy that particular product or item.
Retarget Website Visitors Using Instagram Ads
Stats have revealed that 72 percent of the Instagram users have purchased a product that they had seen on Instagram and we understand that this statistic might be more in the case of clothing that happens to be a relatively easy to be sold on Instagram. However, just because some people have purchased clothes via Instagram, it simply does not automatically mean that they would be purchasing from you when they see your products the very first time. It has been proved that it necessitates seven touch points for an individual to consider investing in an item from a new clothing brand.
Conclusion
The social media circuit is abuzz with the rumors that Instagram is going to launch more shopping features and that may include allowing consumers to go about adding their credit card details and purchasing directly via Instagram. You must consider following some of the above-mentioned Instagram tips for transforming your Instagram page into a powerhouse. A fashion brand could make its presence felt in the online marketing world by following one or more of the tips provided here by experts in the trade.
