If you are a plumber, you know that you need quality leads for your businesses to thrive. There are many ways to generate leads including yellow pages, Yelp, craigslist, and even paying for them using Google Adwords. But, the very best way to get quality leads for your plumbing website is for your site to appear at the top of the natural search rankings whenever a potential customer does a search for Plumbers Near Me.
Below are some tips on how you can achieve a high search engine ranking for your plumbing business and how to capture customer leads once they land on your website.
How to Get Your Website to Rank High in the Search Engines
The way to get your plumbing website to the top of the search engine rankings is by using Search Engine Optimization (SEO). There are many factors in SEO including getting quality backlinks from high authority sites. However, SEO optimization is a learned skill, and unless you want to spend hundreds of hours learning the ropes and implementing SEO strategies, the most economical thing to do is to enlist the help of a company that specializes in just the right type of SEO for your plumbing website to get you to the top of the search rankings for your local market.
Traffic Does Not Necessarily Equal Leads.
Once a potential customer lands on your website, your contact information (phone number, email address, and a “Contact Us” link) needs to be prominently visible on the first fold of your website. You don’t want visitors to have to poke around on your site to find your contact info. Make it as easy and as enticing as possible for someone to give you their information.
In addition, your hours of operation also must be prominently visible on the first fold. And, if you accept calls at all hours (24/7) for emergency plumbing needs, you need to state that in big bold letters.
A lead occurs when a person takes the initiative to contact you and provide their name and phone number so that you can schedule an appointment.
In addition, your plumbing website needs to clearly convey the competitive value of your service in a way that’s compelling to your ideal customers.
A few glowing testimonials on your home page is also helpful to gain trust.
Becoming a Plumber
If you are not already a plumber but would like to become one, you can enroll in a plumbing course in learning centers, professional institutes, technical universities, among others, and start doing jobs that allow you to gain experience. There are also other options, such as becoming an apprentice for somebody who is already a successful professional plumber.
Acquire Permits and Licenses For the Operation Of Your Plumbing Business
To offer the service, it will be necessary to obtain the appropriate legal permits provided by the regulatory entities in your city.
Buy the Plumbing Tools and Materials You Need
Among the plumbing tools you will need to start a plumbing business are the following: pipes, accessories, saws, pipe wrenches, electric extension cords, hand and power tools, protective clothing, plus office materials for logging customer calls and creating invoices.
