There are only two real steps to selling tickets online. They involve setting up a ticketing platform and then advertising that ticketing platform. Nowadays, you can easily sell event tickets online by doing the following.
Set Up Your Ticketing Platform
The first step to selling tickets online is choosing a ticketing platform. This is key. You don’t want to choose a platform that cannot meet your needs and charges too much in fees. For this reason, you want to steer clear of selling tickets on Ticketmaster or other bigger ticketing platforms. Although they are well-known, they often are not the best choice for regular event holders who can’t afford their large fees.
Instead, try to opt for platforms that are good for both large and small events. We always like to suggest TicketsCandy as a good option due to their low fees and great customer service no matter what size your event is.
Connect A Merchant Account
Once you choose a ticketing platform and get everything set up, you will need to connect a merchant account. This is what allows you to process customer payments. In other words, you can’t sell any tickets without it.
We suggest asking your ticketing platform provider which merchant works best with their system because most of the time there is one that works better than others. If they don’t have an answer, we also suggest Square.
Put It On A Website
The final step to setting up your ticket platform is to embed it within a website. The website acts as the platform's home and is where you will direct customers to purchase your tickets.
We always recommend building a website from scratch rather than working with a builder no matter the size of your event because you will have a much better-built website this way. Your website will be SEO optimized and easy for customers to navigate. An affordable developer we often suggest using is Atavion.
Advertise Your Event
Once you have your platform set up, it’s time to market your event like crazy to draw people into your website. Utilize different social media platforms, email marketing, google ads, even mail marketing. Anything to spread the word about your event.
