Marketing your dental clinic can be a challenge, especially if you have a lot of issues to solve within a limited period. Dentists have to take care of on-boarding new patients and providing the best services to your current clientele.
Marketing a dental office may not be among your top priority. However, it is necessary to increase traffic and keep your business running.
Primefunnel dental marketing company offers affordable ppc management services that can help you get more patients with Google Ads & Facebook Ads.
To start, here are the dental marketing ideas you can use for your business.
Optimize your company page
In the modern world, no business can thrive without a functional website. Having a dental website design for your practice may be easy; however, it may not mean anything if you have not optimized it on Google. Your client can use the local listing to find “dentist near me.” If you are not found on the list, you are going to miss out on an important strategy that could see clients tripping into your practice. You can optimize your page by filling essential details like the category, telephone number, address, and hours of operation.
Have a catchy homepage
Your website is like your entrance to your practice and is a part of your dental internet marketing. It creates the first impression of visitors or patients. People are likely to have an opinion about your practice by visiting your website. It is essential to make the homepage attractive so that visitors can stay for long and discover more services that your practice offers. For instance, you can have forms for scheduling appointments or even allow for online payment. You can also have your profile and for your team. You can post captivating videos and patients' testimonies.
Blogging
Starting a blog is a powerful tool you can use to connect to your current and potential patients. Here, you provide them with interesting information regarding their dental health. Post relevant content on your website since this is what drives traffic to your page and improves your search engine rating among other dental SEO sites. You can post articles that touch on your clientele's daily lives and offer solutions.
Optimize your Website for SEO
Since your website is the first point of interaction with your clientele and prospects, it is essential to optimize it for SEO. It is necessary so that it can rank high and generate increased traffic among the search engines.
A Dental SEO expert will help you in availing relevant content to places where your clients are likely to be found. There are several avenues, such as ensuring your website is mobile friendly and having a strong social media presence.
Rarely a dental practice can afford an in-house marketing team. For this reason dental marketing services from a professional dental marketing company can be the most affordable choice.
Be active on social media
Social media is essential in digital marketing since it boosts your engagement levels. You need to create pages in all social media platforms, for instance, Facebook, Twitter, Instagram, and LinkedIn. It is essential to post your content regularly and have a vibrant engagement with your followers. Since most people are active on social media, there is a likelihood they will click on your links and be directed to your website. The result will be increased traffic to your website and high ranking in search engines.
Use Podcasts
You can use dental video marketing to promote your services. Traditional marketing strategies presented content on television, the audience was controlled, and the marketers could not get any feedback from their clients. However, with Podcasts, you can post your content in videos and share on YouTube or social media. Videos are more interactive, and you will get instant feedback.
Listing in Dentists' Directory
Ensure you are listed in the local doctors' and dentists' directories. When prospects use search engines such as Google, to look for a dentist near them, you are more likely to be found if you are in some association. For instance, you can feature in the America Dental Association (ADA) and the super dentists among other similar organizations.
Reviews and testimonials
Reviews are essential for any business because that's the only way you can find out about the quality of your services. It also pinpoints to the areas you need to improve. In today's business, consumers rely on reviews to make buying decisions. You can create testimonials with patients and ask them to give honest reviews.
Email marketing
It is essential to have a dental email marketing strategy in place. Have an email list for all your clients. It is crucial since you can continuously update them on the services you offer and remind them about appointments. You can also give them tips on dental hygiene and motivate them. For new customers visiting your website, you can have them fill forms and leave their email.
Have a referral program
Marketing for a dental office requires an incentive program to be in a place where your patients can refer their loved ones to and earn a reward. For instance, you can give discounts or even offer them one free dental checkup per month. You can also give gifts and prizes to motivate your clients.
Be informative
Patients are comfortable and confident when they feel they are in good and trusted hands. You need to be an expert in your field. You can write articles in dental magazines, journal or newspaper. You can also have a YouTube channel where you offer tips and solutions to a dental problem. Besides, you can build confidence in your team by constant training and empowering them so that they can effectively respond to clients' concerns.
Call to action
Ensure that every dental ad out there has your number and a call to action. You can also have your email and your website since potential customers can always reach out to you quite easily.
Identifying your target market
It is virtually impossible to target everyone in the market. However, you can decide who to market to and then find a unique strategy for them. For instance, you can use social media or your website to segment your market and promote dental implant ads. It is also essential to know that you are promoting results and not the services that you are offering.
It is vital to embrace dental internet marketing and take advantage of the social media explosion in promoting your practice. However, you might be busy to put together an effective strategy. In this case, you can engage the services of a dental marketing agency such as Primefunnel to execute your dental marketing strategy.
Primefunnel digital marketing agency has also been featured in an article detailing the best small business marketing tips and strategies.
