Check out the Apifonica’s website and you will find various solutions to engage customers. It is because customers are the key to any business so it is essential to build effective communication with them. However, the majority of them are overlooking the value of communications. They don’t understand the preferences of the consumer. This is why they face challenges in the industry. Moreover, the real thing that they don’t even realize is that the communication gaps or incomplete engagement divide them with the customers.
According to a study, most of the businesses think that they are making effective communication which is wrong. As a result, they lose to the competitors and also lose their customers, brand image and profit.
But the good news is that they can change the scenario by using APIs for positive and impactful communication. For information on why it matters a lot and how to engage customers, read on Apifonica’s website to learn more.
Facts about customer communication
Here is a little comparison to show you how important good communication with the customer is.
- A business that uses techniques to make communication effective experience 71% recommendation to the friends, relatives or other customers for the brand. On other hands, those experiencing poor don’t recommend the brand to their friend or relatives.
- Products of a business with good image and customer engagement get 67% more purchase whereas 41% of them having poor experience stop using the products.
- 49% of the customers write a positive review about the company if they feel good experiences whereas 38% of them switched to another company or cancel their subscription.
These figures show that a loyal customer is very important for a business. To ensure this, customer engagement solutions that are referred on apifonica’s website is needed. However, if you ask what is a precise definition of customer engagement then read below.
Customer engagement-what it is?
Usually, two terms are used a lot by the businesses- customer experience or customer service. Is it similar to customer engagement? No, this is different but leads to the results that analyze the customer’s experience.
Some define it as a strategy to bring more customers to the brand via social media or grassroots campaign. Other businesses define it as a way to build a loyal relationship with their customers. but what matters a lot is the way or technology you use to create that engagement.
The strategy that you use gives a better and deeper connection. Hence, careful consideration is required to ensure it. That’s why you should know different engagement solutions such as APIs.
All about API
It may be a techie acronym for some people but in the present age where cross channel marketing and big data techniques are flourishing, one should also know about API.
Application programming interface as per tech terms defines it as protocol or function to create a seamless and engaging journey of the customer with a company. It is done by software to interacts with another system of the company. In simple words, API connects different software pieces for better and effective communication.
How it helps business?
The digital businesses need API to have a strong backbone for support. It helps different systems that your customers use to connect at one place. For example, it is used in the financial services sector to monitor the fraud transactions made by any device by the customers and report the same to the head office.
However, its use is not limited in any business sector. More examples of it include:
- Login to a customer portal using facebook credentials make use of API
- Booking an online appointment and adding it to the Google calendar
- Comparing different service providers’ sites and getting instant call or messages from the provider
Benefits of using API
1) Eliminates barriers
This is a great technology for those engaging their clients via mobile applications or portals. Customer login and other formalities create ambiguity. Offer then an easy to use solution that is customized as per their needs. This creates integration with more freedom and ensures long term buyin.
2) Innovation
It promotes innovation which means your customer can easily make use of the interface. They can even use it to create open-source products.
3) End values
API offers a way to analyze which services are highly preferred to the customers. It means you can make an improvement in your existing solution and ensure end-customer satisfaction.
How does it help in customer engagement?
They are not meant to make the journey of customer practical but also enhancing their experience. It includes engagement in unique and new ways. It helps you in realizing how your customers want to get connected or what kind of content they want. Moreover, it's about their safety as well so how will you ensure safety. API solution offers SMS authentication services as well to protect the customers from any kind of fraudulence.
Hence choose Apifonica to get API solutions.
How to use Apifonica?
Apifonica is different from other providers and there is little advantage to this. it is presented in all countries across Europe. Apifonica offers innovative technologies that are latest and profitable. Moreover, the prices for its services are low that makes it the best provider.
To use it, register on the apifonica’s website. Account creation and registration are absolutely for free. Users can also use the functions even if they don’t have their application.
Conclusion
Business is every growing in nature and to stay ahead you have to compete to them at every step. More importantly, an out of the box ideas will make you stand out. The demands are growing which means business has to use more advanced technologies. Effective customer engagement tactics should be adopted quickly.
It may be a massive challenge for few but with APIs, it is easy. You can tailor the needs of your customers according to them. Moreover, it is more than a technical decision. So, choosing API service providers is to improve your customer engagement. Read more on apifonica’s website to choose a solution that is best suited for your business.
