It is called a Web bot or Internet bot. It is a software application that can run pre-defined (automated) scripts or tasks over the internet. Bots automatically perform tasks and are much faster than humans. There are five different types of bots that are running over the Internet. They are Video Game Bots, Chatbots, Text Reading Algorithms, Web Scraping Crawlers, and Web Crawlers or Spiders.
A Social Media Bot is a different type of bot that is commonly used on Social Media network to act as followers for users, advocate ideas, create messages and to gain followers by using fake accounts. A Survey reports that 9-15% of the Twitter accounts are using Social Media Bots and this is one of the best bots for social media marketing.
There are three different types of Social Media bots. They are as follows:
Full Function Bots – It is used to operate the accounts as real human and able to handle massive accounts.
Cloud-Based Bots – Able to operate only a few personal accounts like Instadeo, Hootsuite, etc.
Browser Extension – It only able to perform very simple operations like adding friends.
Introduction and Usage of ChatBots
We would like to inform that Chatbots has been named as the best bots for Social Media Marketing. It allows communication between the machine and human using voice command or messages. Chatbot is programmed to work independently like a human operator. It has the ability to answer all the questions that are requested in any language and delivers like a real person.
Benefits of Chatbots in marketing strategy
Please find below the list of benefits of marketing strategies by making use of chatbots:
Marketing process can be Streamlined: You can streamline your marketing strategy. Also for marketing research, you can make use of Chatbots are multiple stages.
Create a seamless cross-platform experience: You can use Chatbot that works within the app to get all kinds of stuff done makes for a seamless experience.
Increase interest in your products: You can use this type of personality-driven bot to match customers up with specific products or content.
Providing customer support (24/7): Many customers think that their requests or inquiry should be solved immediately. By using Chatbots, they can provide quick & efficient 24/7 support, guide users and answer FAQ by following the common process. Customers are not required to send any emails or wait on the call for a long time to get an answer for their inquiry. All this can be done via Chatbots.
Create a better customer experience: You can provide a best and personalized customer experience via Chatbots. They can easily guide the customers to create a great user experience, navigate the sire or refer the products in Messenger Apps.
New Instagram Algorithm
We are happy to inform that a new algorithm for Instagram has finally arrived. The new algorithm for Instagram tries to check and advise you about which videos or photos are most important for you. These are achieved by three factors: Relationship, Timeliness, and Interest.
Relationship: Depending upon your response to a particular person or how often you comment or tag in any photos with them, the signal that sends to Instagram will group in the “Friends and Family” category. You can easily create followers by commenting on their personal photos.
Timeliness: We would like to inform that the recent photos will be prioritized by the new Instagram algorithm. By doing so, you will see that all the posts which are posted within a week.
Interest: It is a prediction from Instagram to know how much you are interested in a particular post. If you are interested in Sports category and if other users posted any Sports videos then Instagram will also guess that this is your interested category.
Usage: The new algorithm of Instagram clearly watches your usage on Instagram. Depending upon your usage, you will get deeper into the catalogs. If you are just using only for a few minutes then you can get only the Highlights.
Following: Depending upon the followers, Instagram provides more options that you can choose from. If you do not follow many people than it is good to mute or unfollow your Instagram account.
Frequency: If you are using your Instagram account frequently then your feed will look more Chronological for others. If you are not a frequent user, then Instagram will make your feed not more sorted.
Multiple updates are undertaken from Instagram as per user’s request. They are currently on a testing process for a new feature to allow Instagram users to add a title for their live videos. This is a value-added feature for users and they provide a meaningful title for their videos.
Conclusion
We are happy to inform that the above provided information helps you to understand what a Social bots are and how they are used for Social Media Marketing as well as the new algorithm for Instagram and how it works and their basic features.
