So content marketing seems like the next big thing for small businesses, and you've been wondering about what it has in stock for you. Well, take a look.
- Because it earns you more traffic referrals: Your main aim is to reach out to your target audience, however, content marketing brings them to you. Here's how. Google is reported to drive about ten times more traffic to the average website than Facebook or any other website. As of 2018, Google was responsible for about 57.8% of traffic referrals, the highest of its kind, and Facebook coming in second with 5.2%. The next question is; how do you gain Google's attention? Simply by creating good content. Google won't publicize you because your ads are creative or beautiful. Rather, their aim is to satisfy their customers with quality information. So if Google will refer its priceless customers to you, you have to have to give good content in exchange. In this case, there's only one way to eat your cake and have it. All you need to do is gain your audience through good content that also markets your product. Hence, the benefit of content marketing.
- It requires fewer efforts and costs: At present, a typical ad seems to be the exit queue. Everyone wants to either block an ad, or tune to another channel once a commercial comes up. This makes it even more difficult to gain the attention of the target audience. More so, making ads and commercials cost substantial amounts that almost always go down the drain eventually. Content marketing not only saves your money, but it also saves you the stress and headache of rejections from the target audience. Content marketing does not only take your product to your audience, but it also keeps them coming back to you. With a stable customer base, you can be sure to drive your sales and even expand the customer base if your content is good enough. Beyond being a marketing resource, it doubles for customer care services. It helps you build customer relationship as your content could earn you comments and feedback. It could also help you build a network of customers who not only interact among one but also refer you to more customers.
- It amplifies your product pages: Content marketing creates awareness about your product. Every time your content is accessed, there is a very high probability that such user will access your product page. This happens especially when your content is very related to your product, this digitalcoursecompare highlights the benefits of digital courses Also, if your content is really good, other content creators could refer users to content or link back to it. Once your backlink is attached or recommended, people tend to read your content and check out your product. As long as anyone reads on that website that recommended you, be sure to receive visitors on your platform. This amplifies your brand on social media and causes more traffic on your page.
Content marketing is good business because it's cheap, it is sure, and it is effective. Dive in with content marketing.
