Artificial Intelligence (AI) has become a very important part of applications in the automotive, industrial, and video game industry.
Within the past few years, AI has also become a big part of the smartphone industry. It started with the virtual assistants, Siri then Google.
However, AI in smartphones has taken a more prominent position within the past few years.
The introduction of Edge-AI technology makes it possible to use many of the backend AI capabilities on the phone itself.
Top smartphone manufacturers such as Samsung, Apple, and Huawei have already started making phones with powerful AI chips.
These AI chips have the ability to perform as many as 5 trillion operations per second while using significantly less power to accomplish tasks.
These phones can work more efficiently as a result of the AI chips that they possess.
Great AI Features That Make Smartphones Enticing:
Some of the great AI features that are currently being used in smartphones today include:
- Augmented Reality
- User Authentication
- AI-Powered Cameras
- Natural Language Learning
Augmented Reality
Augmented Reality is a specific type of technology that has the ability to superimpose a computer-generated image on your view of the real world.
Thus creating a composite view of the world that merges reality with something that's not real.
This technology is used in testing situations for extreme jobs, video games, and smartphones.
Augmented Reality can be used in apps that collect user data which can be used to detect illnesses such as pancreatic cancer or skin cancer.
This technology can be used to save lives.
User Authentication
User Authentication is a process that makes it possible for a device to accurately verify the identity of its owner.
As technology continues to advance password-based authentication has become less effective.
This results in a poor user experience and weak security, however, if you combine security technology with biometrics, machine learning, and user behavior.
This provides much more security, this technology makes it possible to unlock a smartphone without using a password.
This technology is prominent in any smartphone that features a fingerprint sensor or a facial unlock feature.
AI-Powered Cameras
Premium smartphones that feature AI-Powered Cameras have software that exhibits cognitive functions that are normally associated with a human, such as thinking, problem-solving and learning.
The camera's AI does most of the work which was previously reserved for Professional Photographers.
Shooting high-quality photos rely on a number of factors which include the camera setting, automatic shutter speed, saturation, exposure, color depth, image processing, contrast, and dynamic range.
The good news is, you don't have to know anything about this to take great photos.
Whether you're taking a photo in a well-lit setting or a darker setting, it makes no difference because the camera's AI does automatic scene recognition.
As a result of this, all you have to do is point and shoot then the camera's AI takes over, it will automatically modify the settings behind the scenes to ensure that you get the best possible photo.
Natural Language Learning
Natural Language Learning refers to deep learning and continuous training which improves the accuracy of speech recognition.
Over time a better understanding of the user's intentions will be developed as a result of Natural Language Learning.
For example, if the user says “I'm late for my meeting with John,” depending on the context, the user's real intention could be, “please call John.”
Natural Language Learning may also be used as a real-time voice translator on your smartphone when you're traveling abroad and you're in a country where a different language is spoken.
AI Is Changing The Smartphone Industry:
As smartphones start to deliver more compelling and personalized experiences the AI software featured in the smartphones will become an essential part of the smartphone vendor roadmap within the next few years.
A market researcher at Newzoo claims that the smartphone AI market is expected to grow along with smartphone ownership, it's expected to grow to an estimated 3.8 billion by 2021.
Even though many smartphone manufacturers have been using AI features in their phones. The true potential of an AI smartphone lies in its ability to understand the user's behavior.
Many companies spend billions of dollars annually in mobile advertising to acquire a better understanding of their customers' behaviors.
These companies are actively searching for better user data which will help them to better target their consumers with the appropriate contextual offers.
The implementation of AI smartphones can help by allowing smartphones to create accurate offline profiles of their owners.
What's great about this is the fact that it can be done without sharing any personally identifiable information (PII) outside of the smartphone itself.
This is possible as a result of smart interpretation and fusion of the signals generated by on-device multiple sensors such as barometers, accelerometers, GPS, Wi-Fi, Bluetooth and more.
At the moment, there are applications that are optimized to work in conjunction with all types of sensors to acquire a more comprehensive understanding of the user via his/her smartphone.
The ability to gather offline information about the user can give companies the ability to more accurately target their consumers not only offline but online as well.
In the world today, consumer privacy is more important than ever before, this technology makes it easy for companies to advertise to consumers without being intrusive.
AI-Powered Smartphones Can Help Big Companies:
AI can help industries such as banking, retail, and automotive to better understand their customers.
Companies that have the ability to recognize their customers' locations and the places they visit frequently can provide relevant and contextual offers that will entice them much more than a standard pop-up ad.
For example, companies that are armed with AI applications can improve user engagement and improve their ROI.
Retailers will be able to predict when individual customers may need a particular product or service based on the user's profile and usage data.
Retailers will also be able to identify high-value customers who are shopping at their competitors based on their behavioral patterns.
This technology gives retailers the ability to provide relevant messages and promotions that target the needs of their individual customers in a timely manner.
With the proper use of AI, it's only a matter of time before the days of mass-market promotions are numbered.
AI-powered applications also provide lots of useful analytics to help advertisers capitalize on OPEX and CAPEX expenditures.
Edge-AI applications on smartphones have the ability to access the customer foot traffic of a specific retailer's business or its competitors to determine the ideal location to open the next store branch.
After acquiring this information, retailers can promote their new store to a specific audience.
Machine-learning applications can also compare data in comparison to the closest competition while using the same metrics and provide great incentives to a retailer's service.
In our society today, data privacy is being compromised on a daily basis. The absolute best way for big companies to target consumers while protecting their identities is to keep their private data private.
As smartphone Edge-AI technologies continue to grow in popularity. More advertisers will start leveraging mobile marketing to their current customers as well as potential customers without the need to have their private data.
This is ethical, and it's good for the big companies as well as the consumers so it's a win-win situation for everyone.
