Currently, in the world, consumers are constantly distracted by several things going on around them. Research shows their attention is only for seconds, so marketers need to implement the right marketing strategy to capture consumers' short attention. Ideally, an effective marketing strategy should focus on finding a way to quickly get the consumer's attention to a brand or product.
Video animation comes in at this point. Video experts at Spiel say animation can be an attention-grabbing medium as it has characters, color and vibrancy to them. Just as these animated characters tell the story of your brand, your target audience will likely find these videos appealing. However, there are several additional advantages why each brand ought to use animation in their marketing efforts.
1. Builds on trust
Digital animation is a powerful strategic tool that can build trust between consumers and targeted viewers. Consumers today are more dependent on specific brands that convey positive emotions. These brands usually carry out interesting marketing strategies while keeping consumers informed.
Is there a better way to effectively entertain and attract customers? Profitable animated videos are a great tool for increasing customer loyalty after considering trust factors in your marketing efforts.
2. Connection with targeted consumers
Even for experienced digital marketers, creating content that can appeal to a target audience is the most difficult task. One of the reasons for this trend is a decrease in the attention span of consumers. Even a well-written press release on the best free press release sites can be a challenge for some readers. Nevertheless, marketing videos that are animated are a quick way to get attention to your brand or product. As long as your target audience watches your animation video, you can ensure a higher level of interaction with your brand.
3. Tells your brand's story more efficiently.
No one does not love an interesting story. Several brands tell their own stories to attract potential customers and build relationships with them. They use a variety of marketing mediums and techniques to tell these brand stories. Currently, digital animation is the most assured way to convince viewers by employing storytelling strategies.
When done correctly, digital animation can make storytelling an engaging activity for your target audience. It brings to the table the perception of being real. You can quickly grasp the main points of the brand's history through vivid and interesting anime character illustrations. Therefore, use animated videos in the future when you want to make a narration about your brand to your target audience.
4. Builds strong relationships with your marked spectators
Animated videos are visual effects that are eye-catching and allow you to fully interact with your target audience. This is the first step in making an emotional connection with your video viewer. These videos usually have powerful sound and visual effects.
They ensure customer experience that is great and ultimately essential for developing sturdy emotions and relationships between the target audiences. The associations formed can undisputedly improve the process of generating leads and selling for your business. Animation professionals or experts as visual artists have the know-how to produce digital animations which are intimately related to your aimed audience. Based on research carried out, it is safe to say that business pages that contain animated videos have an upper hand in starting and maintaining the rates of conversation, thereby increasing the market base of that commodity. Using efficient animations as an advertiser is a sure way to start conversations and manage issues that come up later.
5. Increase the conversion rate
Animated marketing videos are effective ways to persuade the objected audience to choose the desired action. These videos can effectively tell the story of a product, service, or brand and engage viewers. As a result, conversion rates can be high. If the animated video is engaging and vividly tells the story of the brand, viewers of the video are more likely to click on inspirational phrases.
By clicking the action phrase button, viewers of the video are more likely to visit your landing page, where they get more information about the service, product, or brand you are selling. Digital animations usually arouse the curiosity of your target audience and encourage them to click on a call-to-action button.
Assuming your landing page contains digitally animated videos; such a page can automatically increase your conversion rate by over 70%, according to several studies. To add more to the conversion rates, marketers have also established that digital animation can help reduce bounce rates dramatically. Therefore, effective animation can help solve the big problem of high bounce rates.
6. Distribution of marketing content.
Amongst the major reasons marketers are embracing digital motion video is because of the value of this marketing technique in virilizing their content. Simple and thoughtful animated videos can go viral, with thousands of people responding positively to them. Presume you make a 15-second animated video about your brand and find thousands of likes and shares on social media. It can be a turning point for your brand to reach your target audience, awareness of the brand, and rates of conversion.
By making your marketing content viral, you can increase awareness of your brand and all that it offers. This is why digital animation artists prepare compelling videos that resonate with their target audience. When this happens, likely, thousands of people will soon know about your brand and share its content on social media.
7. Profitable marketing method
The animation is widely recognized by most marketers as a profitable marketing method. Producing good digital animation requires top-notch professionals and skills. However, the cost of producing such marketing material compared to producing full-length video and other marketing activities such as TV commercials is less.
Conclusion
Today, animated videos are essential for digital marketers. Such videos are very engaging, especially when it comes to drawing the attention of a target audience to a product, service, or brand. The use of digital animation moreover helps drive website traffic, maintain target audience engagement, tell the brand’s story, and develop confidence between your brand and its target audience.
