B2B SaaS marketing is quite competitive! And, if you have just launched your tech startup, grabbing your market share becomes even harder. With more and more tech startup companies evolving each year, thriving in the marketing’s crowded environment is challenging.
Unless you are a renowned tech giant like Microsoft, Google, etc., prospects aren’t going to beat the path to your door just because you created a product. Flashy advertisements no longer entice today’s customers. Instead, they spend considerable doing research before they contact you.
What does this mean? You need to take SaaS marketing more seriously. You need to focus on creating a smart lead generation strategy in such a way that you are on the top of their mind when they think about who to purchase from
Here, we will tell you five timeless strategies to bring in new leads to your website and convert them into customers. Let’s get started!
Perform On-Page SEO
According to Forbes, most B2B SaaS tech organizations underrate the marketing tactics that are crucial to win over the competitors. Not optimizing the content and product listings is one of them. In fact, one misconception becoming popular among the people who are new to marketing is that SEO is no longer important.
But, SEO is important for your website, especially if you want to generate B2B sales leads for your startup. No matter how good your content is, it won’t be visible to your target audience if the search engine can't find it.
So, make sure to review the title tags, meta descriptions, product listings, and website content for SEO. It will improve your page’s results on SERPs.
Make Your Website User-Friendly
Nowadays, most people prefer to use their smartphone for surfing on the Internet. Therefore, if you want to generate leads for SaaS startups, make your website mobile-friendly.
Add click-to-call links instead of the traditional call-to-action buttons. This makes it easier for users to get in touch with you when they want to get more information about your products and services.
In addition, optimize your website’s speed. If it takes more than a few seconds to load, you may be at risk of losing a potential customer. Also, it may affect your search engine rankings. So, take steps to improve the website's speed.
Create A Clear Buyer’s Persona
Having a clear SaaS startup’s buyer persona will help you generate leads successfully. It gives you an insight into the customers’ pain points, aspirations, interests, and buying behaviors.
This enables you to reach out to your prospects and develop their interest in your product. Once you peak their interest, they are willing to share their contact information with you to find out what you offer.
Don’t limit yourself to only one buyer persona. Have multiple personas depending upon the products you offer. However, make sure that they all fit around your brand, i.e., they have at least one trait in common.
Track The Lead KPIs
KPIs or key performance indicators help you determine the performance of your lead generation strategies. They let you know what is working and what needs to be improved. Knowing what you need to improve in your lead generation strategy will help you generate more leads for your brand.
The lead generation KPIs you need to track include-
- Landing page conversion rates
- Organic traffic
- Bounce rate
- Click-through rate
- Cost per lead
- Traffic-to-lead ratio
Offer A Free Trial
Provide the customers with access to your products and services for a limited time in exchange for their contact information. It is a useful lead generation strategy for your SaaS startup. It allows potential customers to test your products or services and helps them make a buying decision.
Conclusion
These are some of the timeless strategies you can use for generating leads for your SaaS startup. Try any of them, and see what works best for you. Once you start getting results, don’t hesitate to combine these strategies.
