So, you have created a mobile application? Considering the momentous impact of mobile apps on the business verticals, it is undoubtedly a great decision. It will provide you with ample of benefits both in the mobile and your niche market. But, this will be possible when you promote your mobile app effectively.
Yes, you read it right.
With the pace mobile apps are being added to the mobile market, the possibility of an application gaining attention is decreasing. Or, to say in another way, users are getting more choices which is reducing the possibility of them picking your application – despite the fact that you have introduced the best of app features, technologies, UI/UX elements, and tested it carefully.
This, in turn, is making it imperative one to look into different ways to promote a mobile application and drive the requisite outcomes.
Now, when talking about improving the app presence in the mobile market, the very first method considered by everyone is ASO marketing. The technique, as shared in this comprehensive guide on Play Store Optimization, provides you with an opportunity to focus on the SEO of your app page and ensure that it ranks higher on the App Store search.
However, it is not the only method to bring more eyeballs on your mobile application. There are various other ways one can promote mobile application, a few of which are as follows:-
- Creating a Landing Page – A landing page added to your website makes your web visitors know about your upcoming/existing mobile app and thus, enable you to direct your website audience to your mobile app page and increase the chances of app downloads.
- Starting a Blog – Blogging is another impressive method to make users familiar with your mobile application, its features and benefits, and encourage them to make their lives simpler and profitable via your application.
- Embracing Social Media – Since social media is something that users get in touch with every day, investing in Social media app marketing is also a great method to come across them and lure them to tap on your app install button.
- Sharing Teaser Videos – With Video marketing becoming a successful marketing tactics, releasing a teaser video is again an impressive method to make your mobile app go viral in the marketplace.
- Designing Infographics – While most of the social media sites recommend sharing all the type of media content, there are various sites like Pinterest that pays a major focus to the image content. To leverage the benefits of making your app presence on such platforms, design and share engaging infographics revealing about the features and functionalities of your mobile application in an artistic method.
- Connecting Tech Bloggers and Influencers – Publishing your own blog is a profitable yet time-consuming task. So, in order to reap higher benefits by blogging, turn towards tech bloggers and influencers who have thousands of followers and know how to make the users interested in your mobile application.
- Offering Discounts and Referral Advantages – Another method that mobile app development companies recommend in terms of app marketing is Referral Marketing. That implies, giving some discounts and exclusive offers to the app users on signing up or sharing the app link with their near and dear ones and encouraging them to install and use your application.
- Participating in Different QA forums – There are various community forums like Reddit where users ask regarding the problems they are facing and the type of app solutions they are expecting. You can promote your application as a perfect solution to their needs on such platforms and share the link to app page.
- Adding App Page Link in Email Signature – When you add the app page link in your email signature, everyone who will get your email will come across the link and would probably tap on it. This will increase the probability of making regular customers and partners know about your mobile application and thereafter, turn them into your prospective app users.
- Trying Offline App Promotion Means – While the online app promotion mechanisms are prevailing in the marketplace, there are various app development companies who still recommend to embrace offline app marketing methods. So, do not overlook offline marketing methods like hosting an app launch party, distributing posters and pamphlets, etc.
- Considering Alternate App Stores – Keeping your mobile application confined to a single app store can increase the competition and lower down the success ratio. So, look forward to publishing your application on other app stores, such as Amazon, Appszoom, GETJAR, Opera Mobile Store, and Mobango.
Promoting your mobile app effectively brings a major impact on its market presence and future aspect. So, do not overlook the need to invest in app marketing. Consider the different ways of promoting your application shared in this blog to make your own mobile app marketing plan and drive higher outcomes. And in case I have missed any of the essential app promotion tactics, do share in the comment section below.
