Tom Brady, Michael Strahan and Gotham Chopra are Launching a New Sports Media Startup

Posted by on May 12, 2018 in Entertainment, Internet, Media & Arts with 0 Comments

Image Credit: Tech Crunch

By Jonathan Shieber | TechCrunch

The Super Bowl is over and the stadiums across the country that once held thousands of fans on any given Sunday will be mostly empty in the off-season, but Tom Brady is still at work.

The quarterback who will undeniably go down in NFL history as one of the greatest of all time is already thinking about his next act. Alongside Michael Strahan (another football great who has made the transition into pop cultural icon) and Gotham Chopra — the producer, director and former war correspondent — Brady is launching a new sports media startup.


Called The Religion of Sports, the new startup, which is seeking around $3 million in outside capital, is neither The Players’ Tribune, Derek Jeter’s media platform for athletes to tell their own stories, nor TraceMe, Russell Wilson’s access-focused app for athletes and celebrities.

Instead, Brady, Strahan and Chopra, alongside chief executive Ameeth Sankaran, a former investor with a family office out of Texas and longtime friend of Chopra’s, want to create a multi-platform storytelling business that functions like an old-school studio — dedicated to sports — that tells the best stories in the medium that’s most appropriate for them.

If this seems like a thesis in search of a technology platform, that’s because it is — but it’s impossible to discount the Rolodexes that Strahan, Brady and Chopra (the son of Deepak Chopra) have on hand and the power that their network can wield.

It’s also impossible to discount their dedication to sports… and the stories that can be told through the lens of players and their fans.

For Strahan, who has already made the jump to becoming a capital “C” celebrity, this is another hyphen to add to his multi-hyphenated career of all-star-talk-show-host-business-mogul, but for Brady, who may retire as soon as the end of next season (if the Pats make another Super Bowl appearance), there’s definitely a sense of what will come next.


The crew first came together around five years ago when Brady met Chopra in Los Angeles.
“I think in our very first meeting, he shared with me the idea of Religion of Sports, and I was hooked immediately!,” Brady wrote in an email. “Over the next few years, Gotham and I continued the conversation and the friendship evolved very naturally from there.”

Strahan had enjoyed a long-standing friendship with Brady and through mutual friends was connected with Chopra, who floated the idea of the company to him. The idea resonated. “I love the storytelling aspect and being able to produce content that’s different and inspiring,” Strahan wrote in an email.

While both Brady and Strahan are among the greatest athletes to play the game of football, Chopra brings the eye, and mind, of the ultimate fan.

For him, the inspiration for the company goes back to something out of a Norman Rockwell illustration. Picture an immigrant father and his young son sitting in the stands at Fenway Park, watching the Red Sox take the field. That experience, and the sense of community that it instilled, became a focal point for the younger Chopra and a theme that would recur again and again in his work.

Over a succession of Diet Cokes at the Beverly Wilshire Hotel one afternoon earlier this year, Chopra and Sankaran laid out their vision for the company.

“As more and more momentum was created around ‘The Religion of Sports’ show, Gotham became convinced that it was more than a show — it was a movement,” Sankaran said. “Our first step was to make Tom and Michael not executive producers in the show but partners in the business.”

Think of it as a new media contender to old line properties like ESPN — with celebrity athletes and producers driving the creation of new properties. “We’re hearing in the marketplace an openness for experimentation [and] we’re willing to be innovative around what a business model will look like,” Sankaran says.

For Chopra, sports is the ultimate non-denominational church, and the narratives that are spun through its lens around mythical heroes like Strahan and Brady who perform Herculean feats, or the pilgrimages that fans take to the stadium on game day, hold the same significance as any other liturgy.

READ THE REST OF THIS ARTICLE……

Tags: , , , , , ,

Subscribe

If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on YouTube

New Title

NOTE: Email is optional. Do NOT enter it if you do NOT want it displayed.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAIR USE NOTICE. Many of the articles on this site contain copyrighted material whose use has not been specifically authorized by the copyright owner. We are making this material available in an effort to advance the understanding of environmental issues, human rights, economic and political democracy, and issues of social justice. We believe this constitutes a 'fair use' of the copyrighted material as provided for in Section 107 of the US Copyright Law which contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. If you wish to use such copyrighted material for purposes of your own that go beyond 'fair use'...you must obtain permission from the copyright owner. And, if you are a copyright owner who wishes to have your content removed, let us know via the "Contact Us" link at the top of the site, and we will promptly remove it.

The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Conscious Life News assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms.

Paid advertising on Conscious Life News may not represent the views and opinions of this website and its contributors. No endorsement of products and services advertised is either expressed or implied.
Top

Send this to friend