Solar is Growing Massively by Referrals: Here Are the 10 Most “Contagious” Solar Cities in the U.S.

Written by on May 15, 2017 in Eco-Friendly, Environment with 4 Comments

Solar cities

By Megan Treacy | Tree Hugger

It's a fact of human nature: we're influenced by what those around us are doing. That can lead us to make some not so great decisions, but it also can lead us to make some very good ones.

Solar power company SolarCity has found that there are pockets of major solar growth in the country that have been fueled by referrals and the positive influence of neighbors.

Related Article: Why Solar Power is Breaking Records in the US

Last year saw more solar panels installed in the U.S. than any other year and 2016 is expected to see twice as many installations as 2015. There are many causes of that growth like lower prices and better solar policies, but SolarCity found trends of word-of-mouth referrals playing a powerful role, especially in certain areas. More than one in three of their customers are referred by a friend, family member or neighbor, but 10 cities stand out as having even more referral-based customers than average and you can see on the maps how these cities have blossomed into solar hotspots.

The top three cities — Fort Collins, CO, Kailua-Kona, HI, and Gloucester Township, NJ — all roughly had a two-thirds referral rate. Below you can see the full ranking.

solarcity ranking

© SolarCity

Seeing the spread of rooftop solar installations in these areas plotted on a map really drives the point home. Below is the greater Honolulu, HI area which is sixth on the list. The green dots are referred customers and the yellow are ordinary customers. You can see how the green dots are in dense clusters — neighbors influencing neighbors.

Related Article: Hawaii’s Going 100 Percent Renewable Without Using Natural Gas


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4 Reader Comments

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  1.' Kathy Spurgeon says:

    No – too expensive.

    •' Tamar Odell says:

      Kathy, consider the tax credits you may be eligible for……not as expensive as you think. Mine will pay for itself in less than 8 years.

  2.' Albert Lumactud says:

    Conscious Life News tks ad of Conscious Life News. ?, I got 15percent, try now..
    click here ~~> #wwwhplaycomv02

    I’d say stop being afraid let’s like: Been thinking of going solar? Clearly most people who have switched are pretty happy about it.

    Is News, Articles, and Information for Conscious Living on Planet Earth

  3.' Justin Be says:

    I quit my job in aerospace to work in solar. Business is good, innovation is rapid, and with the evolution of the industry, affordability will be more attainable for residential consumers soon.

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