Greenpeace Slams Coca-Cola Plastic Announcement as ‘Dodging the Main Issue’

Posted by on January 20, 2018 in Eco-Friendly, Environment, Environmental Hazards with 0 Comments

Image via Chris J. Ratcliffe / Greenpeace

By Louise Edge – Greenpeace | EcoWatch

Friday Greenpeace criticized Coca-Cola's new global plastics plan for failing to address the urgency of ocean plastic pollution.

The long awaited policy from the world's largest soft drink company featured a series of measures weaker than those previously announced for Europe and the UK.

The plan failed to include any reduction of the company's rapidly increasing use of single-use plastic bottles globally, which now stands at well more than 110 billion annually.

The massive increase in plastic waste in our oceans, and increasingly in our food chain, is a result of our dependency on throwaway items like single-use plastic bottles. Instead of focusing on reducing the amount of plastic it produces—the sure fire way to reduce ocean plastic pollution—Coca-Cola is trying to offset its huge plastic footprint by investing in a bit more recycling. China's refusal to accept more plastic waste, and the resulting backlog in plastic exporting nations, shows that we can't recycle our way out of this mess while we continue to make the mess bigger.

As the most recognizable brand in the world, and the biggest plastic bottle producer, Coca-Cola has a special responsibility to lead the way in reduction of single-use plastic. Its plan is full of band-aids and will do very little in the way of making a meaningful impact on the amount of plastic entering our waterways and food chain. Coke has a long way to go to show it is taking the plastics epidemic seriously.

Coca-Cola produces more than 110 billion single use plastic bottles each year, and billions of these end up in landfills, rivers and the sea.

Greenpeace estimates that Coke has increased its number of single-use plastic bottles by nearly a third (31 percent) since 2008 and that they now account for almost 70 percent of Coke's packaging globally. [68 percent in 2016 sustainability report]. Friday's announcement revealed no plans that would reverse this trend.

 

 

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