Conscious Capitalism: How Millennials Are Shaping the New Economic Paradigm

Posted by on December 21, 2014 in Economy with 0 Comments
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Millennials, the generation of 95 million or-so Americans born between 1982 and 2004. Millennials are more health and socially conscious than other generations, meaning that we put a strong emphasis on healthy living and well-being, and our consumer trends reflect this.

Millennials, the generation of 95 million or-so Americans born between 1982 and 2004 are more health and socially conscious than other generations, meaning that they put a strong emphasis on healthy living and well-being, and their consumer trends reflect this.

Dr. Kelly Naff | The Mind Unleashed

Capitalism has become a dirty word in our culture, synonymous with cronyism and greed, not consciousness. Since the 2008 financial collapse in the US, we have been inundated with stories of poverty, injustice, corrupt banking institutions and companies that have lied, cheated and stolen to meet their bottom line, often scamming their employees and harming the environment while the bigwigs sit back and cash checks.

WHAT IS CONSCIOUS CAPITALISM?

In light of the corporate scandals over the past several years, it is refreshing to hear that the new paradigm of conscious capitalism has emerged. This is due in large part to the evolving spending power of Millennials, the generation of 95 million or-so Americans born between 1982 and 2004. Millennials are more health and socially conscious than other generations, meaning that we put a strong emphasis on healthy living and well-being, and our consumer trends reflect this.


Conscious capitalism refers to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment. According to Whole Foods Founder and Co-CEO John Mackey, who has built his company’s success using a conscious model and recently co-authored the book Conscious Capitalism,  this is a model where business is “grounded in a higher sense of purpose to enhance its positive impact on the world.”

Related Article: The Evidence Keeps Pouring In: Capitalism Just Isn’t Working

THE ENERGETIC IMPACT OF SPENDING

Many Millennials (myself included!) share an understanding that the way we spend our money will shape our world and our children’s worlds. This is a pretty simple energetic strategy for manifestation: Withdraw energy (money in this case, but it can also be thoughts, attention, ideas, and efforts) from products and companies that are not in line with your core values, and direct your energies/money towards products and companies that are in line with your values, like sustainability, compassion, progress, social consciousness, and so on.

Data compiled over the last several years indicates that the world’s economic paradigm is shifting as consumers are starting to favor conscious-minded business.

Read the full article.

 

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