By: David Wolfe
Companies market food directly to children through T.V. and radio commercials, the internet, magazines, toys, clothing, and even through product placement in movies and video games. The total amount of money spent on marketing food to children in order to actively influence their food choices is about $10 billion a year. $10 billion to ensure that kids pick the extra-sugary cereal with the movie character on the box, or the fruit snacks full of artificial preservatives that are shaped like animals from the zoo. Marketing to children works and the fact is that the overwhelming majority of marketing directed at children is for foods with poor nutritional quality that are potentially dangerous to their health. We know that most of these products fall into the “junk food” category, but how exactly are the ingredients in these snacks affecting our health?
Many of the popular snacks kids love contain artificial food coloring to make the food look more appealing to children – allowing them to “taste the rainbow” and have fun with their food. Yellow 5 (tartrazine) and Red 40 are just two of the commonly used food dyes made from petroleum, which is used to enhance products such as Fruit Loops, Jell-O, Kool-Aid, macaroni and cheese, popsicles, fruit roll-ups and Nutri-Grain cereal bars, just to name a few. These dyes have been linked to serious health problems, including cancer, hyperactivity, and allergic reactions.
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Yellow 5 and Red 40 are two out of six food colorings that are banned in the UK, but U.S. companies still use them freely in their products. So much so, it is estimated that manufacturers in the U.S. put about 15 million pounds of eight different synthetic dyes into our foods each year. While the U.S. Food and Drug Administration acknowledges that food dyes can impair the behavior of some children, it has done nothing to remove them from our food supply. The list of products containing these dyes is almost endless, but here are a few to watch out for: